BUILDING AND LAUNCHING AN EXPANSIVE SPECIALTY BRAND
Background
South Florida ENT Associates partnered with CS Brand Group to completely revamp their existing brand architecture and identity. Wanting to expand beyond the South Florida area, this revamp required a new name, logo, messaging framework, and strategy on how to position the company as the most respected Ear, Nose & Throat (ENT) group in the country. Through a deep understanding of multisite healthcare and an extensive discovery process, we helped build and successfully launch Elevate ENT Partners.
Scope/Output
Brand Development
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Transaction Communications
- Brand Launch
Challenges
- Expanding beyond South Florida to attract ENT practices across the country
- Navigating leadership and team changes
- Creating a brand launch plan with the Vice President of Marketing
- Telling the story of why Elevate should be your partner of choice
Solutions
- Creating an identity for their MSO, Elevate ENT Partners, that could operate and transact with practices separate from their retail brands, which tend to have more regional naming (South Florida ENT Associates, Texas ENT Specialists, etc.)
- Conducted interviews with doctors to understand the nuances of the specialty and their needs and desires
- Developed messaging framework focused on quality care, practice stability, administrative support, autonomy, career advancement, and professional success
- Created new logo and visual identity that better reflected the future of the company
