CSBG worked with leadership to create a new name for the brand (CoolSys), along with a new mark and a revamped mission, vision statement, and organizational core competencies.


CSBG helped develop Truvant’s story of tomorrow across all marketing channels and launch communications to reach a broad audience.


Through deep collaboration CSBG succeeded in building a brand that represents a nationally dominant company that supports the future of how America fuels or powers up its cars.

"*" indicates required fields

Download Case Study

Please fill out the form below to download the full case study.