KLH
Capturing the Vision and Ideals of an Evolving Private Equity Firm
The Challenge
KLH Capital was built by founders who were no longer active in the business. The new leadership team had a fresh perspective on the business, and they wanted the KLH identity to reflect their focused vision and ideals.
The Solution
CSBG worked closely with James and Will, the Managing Partners, to understand their view of the business. From there, we were able to craft a new visual identity, messaging platform, website, pitch decks, and marketing tools to effectively position the business to target audiences — including LPs, acquisition targets, and potential employees.
Foundation
- Stakeholder Interviews
Identity
- Logo Development
Launch
- Website
- Branded Collateral Set
- Launch Communications
- Brand Intro Deck/ Materials
Summary/Results
CS Brand Group successfully helped KLH Capital develop a new brand identity that aligned with their updated vision and ideals, positioning them to target audiences effectively and telling their story of tomorrow.
“The team at CS Brand Group really stepped up to be the partner we needed to update our brand. It is exciting to see our vision come to life.”
James Darnell
Managing Partner, KLH Capital