Lumivero
Creating a Brand Identity for Qualitative and Quantitative Software
The Challenge
Lumivero, formerly QSR International, had a portfolio of software solutions that focused on qualitative data analysis and field study placement management. The company aimed to expand into quantitative data analysis and predictive modeling through a number of key acquisitions. With a condensed BrandBuild package, leadership looked to create a new platform brand to encompass all its solutions and appeal to a wider market beyond higher education.
The Solution
CSBG was tasked with developing a brand identity for Lumivero's platform that would cater to both qualitative and quantitative research methodologies. We conducted discovery interviews and developed a messaging framework to capture Lumivero's brand essence, highlighting the idea that all Lumivero solutions aim to provide users with facts and knowledge to drive future outcomes. The brand identity included a new logo and launch communications that positioned Lumivero as a robust data analytics, visualization, and statistics platform. We also created a social media buildout and an introductory brochure/deck to showcase Lumivero's offerings.
Foundation
- Landscape Audits
- Stakeholder Interviews
- External Focus Groups
- External Surveys
- Internal Surveys
Identity
- Name Exploration
- Logo Development
- Content Frameworks
- Launch Roadmap
Launch
- Launch Communications
- Brand Intro Deck/ Materials
- Social Media Buildout
Summary/Results
With leadership we created a new brand identity that positioned Lumivero as a robust data analytics, visualization, and statistics platform that catered to both qualitative and quantitative research methodologies. The new identity helped Lumivero expand its market beyond higher education and positioned the company for future growth.
