TELLING THE STORY OF TOMORROW FOR A GLOBAL SAAS BRAND PLATFORM
Background
CS Brand Group was approached by a top global private equity fund to stand up an entirely new brand platform in the SaaS space as they brought multiple CPQ solutions together under one unified organization. We partnered with leadership to create a cohesive brand identity that captured the stories of eight sector-specific software solutions that help manufacturers optimize revenue operations. A new brand, Revalize, was created to grow rapidly and scale quickly with new product innovations and strategic acquisitions.
Scope
Brand Development
- Market Research
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Web Development
- Lead Generation
- Transaction Communications
Challenges
- Needed to create a brand that could grow with the business and adapt to many service areas, audiences, and target acquisitions
- Less than 90 days to stand up brand
- Distilled the DNA of 5 companies into a unified identity
- Acknowledged and connected to legacy brands while growing with acquisitions
- Announcement couldn’t be made until the brand and its assets were in place
- Needed to establish new logo, messaging framework, and other components of the brand identity and positioning within a short timeline set by investment group
Solutions
- Turned the investment thesis into a fully defined brand platform with new logo, name, brand promise, brand mission, and value proposition
- Created a brand story that remained steadfast with each acquisition
- Collaboration and meaningful input from client enabled us to get key inputs from stakeholders and deeply embed ourselves in the business, resulting in first round deliverables that needed little or no adjustment
- All of this allowed us to meet strict timeline requirements
What Happened Next
Client engaged CS Brand Group long term to handle all launch communications and continue to shape the brand as it grew from three companies to seven to eleven and beyond.
“CS Brand Group understood the ins and outs of our organization and provided professional support throughout the entire process. We needed someone we could rely on to capture our vision while sticking to a short investment timeline — and CS Brand Group delivered.”
Jim Contardi, CEO, Revalize
