Revalize
Telling the Brand Story of Tomorrow for a Global SaaS Brand Platform
The Challenge
Revalize tapped CSBG for a BrandBuild engagement that would take them from the foundational research to launching an entirely new brand platform, created from the merger of 3 similar software companies. Under a compressed timeline of less than 90 days, we needed to stand up a brand that could tell the composite story, grow with the business, and adapt to many service areas, audiences, and future acquisitions.
The Solution
CSBG turned the investment thesis into a fully defined brand platform — Revalize, an entirely new name — with a new logo, brand promise, brand mission, and value proposition. We worked with leadership to create a brand story that remained steadfast with each subsequent acquisition. Even before the brand was launched publicly, several new acquisitions were completed and rolled into the initial brand identity.
Foundation
- Landscape Audits
- Stakeholder Interviews
- External Focus Groups
- External Surveys
- Internal Surveys
Identity
- Name Exploration
- Logo Development
- Content Frameworks
- Style Guide
- Launch Roadmap
Launch
- Website
- Branded Collateral Set
- Launch Communications
- Brand Intro Deck/ Materials
- Social Media Buildout
Summary/Results
CSBG and leadership established a consistent brand platform that was maintained throughout every acquisition. Client started a BrandExtend engagement that continues to shape the brand as it grows from three companies to seven to eleven and beyond.
“CS Brand Group understood the ins and outs of our organization and provided professional support throughout the entire process. We needed someone we could rely on to capture our vision while sticking to a short investment timeline — and CS Brand Group delivered.”
Jim Contardi
CEO, Revalize