BUILDING A GLOBAL BRAND FOR A PREMIER PACKAGING PROVIDER
Background
CS Brand Group collaborated with the leadership team at Prairie Industries to tell the story of a global brand that was to become the premier consumer packing provider in the world. Prairie Industries had previously acquired Nu-Pak and, more recently, a carveout of a large European contract packaging business. They now oversaw 5600 employees, managed 15 facilities around the world, and provided packaging and display solutions to some of the world’s biggest brands. To bring the organization together under one vision, they needed a new identity that truly captured their scale, magnitude, and leading capabilities. This combined organization was named Truvant.
Scope/Output
Brand Development
- Market Research
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Transaction Communications
Challenges
- Collaborating on building a brand identity and architecture that integrated new acquisitions and told the story of a premier global brand
- Navigating a global organization and working with leadership teams on the U.S. and European sides of the business
- Brand had to be marketed to and scale with Fortune 500 companies
Solutions
- Created new name, messaging framework, and visual identity to that reflected the scale, magnitude, and leading capabilities of the combined company
- Told the story of tomorrow across all marketing channels and launch communications to reach a broad audience
- Created brand touchpoints for employees and customers that helped define a new culture
- Collaborated to guide organizational structure of a complex multinational business
- Phased approach to brand launch based on differing audiences and geographic considerations
“CS Brand Group embedded themselves in our business and navigated its scale and complexity. Through our collaboration, we created a premier global brand identity that our customers and employees embraced across various touchpoints.”
Scott Lamb, CEO, Truvant
