Carving out a leading brand in sealing and bearing solutions.

The Story


ERIKS Seals & Plastics, a division of the Dutch company ERIKS, was spun off as part of a carveout by a private equity fund, Luther King Capital. The newly independent entity needed to develop a new brand identity by early 2024 to represent the standalone company moving forward.


The challenge was to differentiate the brand in a somewhat commoditized market and tell a broad story that encompassed both existing and potential product ranges, as the business planned to grow through acquisitions. XMEK came to us with a vision to establish themselves as a leader in value-added distribution of sealing and bearing solutions. With this new vision, they sought to position XMEK as a trusted partner providing unparalleled expertise and a wide range of tailored solutions.

The CSBG Difference

As a single turnkey partner, CSBG guided the process from concept to launch, creating a meaningful solution adaptable to XMEK’s industry. The new brand identity, messaging framework, and communication assets were crafted to convey XMEK as a technologically advanced and reliable partner that serves as an extension of their customers’ teams. XMEK now stands distinct with a cohesive brand that runs from their name and visual identity to their product positioning to their tagline and brand story.




Manufacturing and Distribution

What We Did

Using the energy and enthusiasm of the XMEK leadership team to guide the process, CSBG developed a bold and modern mark that centers around the company name. It features mirroring elements that create a sense of balance and harmony while maintaining an innovative edge.

Photography and Videography

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“The team at CSBG helped craft a powerful story, captivating design, and unified brand identity that will serve as a strong foundation for our future. A brand is more than just a name; it's a comprehensive ecosystem that includes visual elements, tone, messaging, and strategic leveraging to support meaningful growth. CSBG's expertise and dedication were essential in shaping and establishing the XMEK brand.”

Stuart Lowndes



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