Jackson Infrastructure Services
Honoring and building on the legacy of a growing utilities infrastructure company.
The Story
Backstory
Jackson Infrastructure Services, formerly known as B. Jackson Construction and Engineering, LLC, was founded by Bart Jackson in 1997. The company grew regionally through acquisitions and established itself as a leading utility and infrastructure service provider to the telecommunications, power, gas, milling, and other infrastructure markets across the West and Southwest regions of the U.S. In 2023, KLH Capital and J2 Partners invested in Jackson Infrastructure Services to support the company’s growth. Bart Jackson continues to lead the company’s 130+ employees and build on the legacy he created.
Challenge
Jackson Infrastructure looked to update their website to reflect their expanded services and regional presence. The primary target audience included municipalities, power/teleco companies, and cities who often rely on word-of-mouth recommendations when seeking contractors. Additionally, the website needed to appeal to the private equity market and potential acquisitions. The challenge was to position the brand as a trusted, local provider of quality infrastructure solutions while showcasing their commitment to minimizing disruptions to the communities they serve.
The CSBG Difference
CSBG guided the process from concept to launch, leveraging deep experience in industrial services and working closely with business owners. We conducted a comprehensive landscape audit, stakeholder interviews, and a competitor analysis to develop a strong brand positioning for Jackson Infrastructure. The new brand identity, messaging framework, and website were crafted to convey Jackson Infrastructure as a solutions provider that works closely with utilities, municipalities, and communities to enable better infrastructure — all while honoring the legacy built by Bart Jackson.
Client
Jackson Infrastructure Services
Industry
Industrial Services
What We Did
- Landscape Audit
- Stakeholder Interviews
- Research Recap, Competitor Audit, and Brand Positioning Deck
- Logo
- Tagline
- Sitemap
- Logo Style Guide
- Brand Assets
- Website
The structure of the mark reflects Jackson Infrastructure’s approach to business — clean, precise, and guided by a “do no harm” philosophy. The intricate, interlocking shapes symbolize the precision required in their working methodology and the interplay between various elements.
"CSBG played an important role in helping us redefine our brand and position ourselves for the future. Their team took the time to understand our business, our values, and the legacy we've built over the years. Through their strategic guidance and creative expertise, they helped us show the world who we are and what we stand for.”
Bart Jackson
CEO, Jackson Infrastructure Services
Results
- Successful launch of the updated Jackson Infrastructure Services brand and website
- Positioned as a comprehensive provider of infrastructure solutions in the Intermountain West
- Differentiated by emphasizing local expertise, quality work, and minimal disruption to communities
- Appealed to key audiences, including municipalities, power/teleco companies, cities, and the private equity market
- Honored expertise and relationships that made the company successful through Bart Jackson’s leadership