PROVING THE POWER OF BRAND
Whether it’s custom research plans, strategic positioning, and architecture, or crafting a new identity, we prove the transformative power of a better-built brand.
Market Research
We develop custom research plans combining qualitative and quantitative research to give a holistic view of the dependencies and interdependencies of your specific marketplace. This typically includes:
- Interviews
- Focus Groups
- Surveys
- Competitor and Landscape Research
Everything is designed to fit your organization’s needs and provide the foundation for all project deliverables.
Brand Identity and Positioning
Based on research and discovery, we will distill our findings into positioning territories that will branch out into naming, messaging frameworks, logo development, strategic presentations, and more. All of this will help surface the “why” behind your brand and give definition to your vision:
- Naming Ideation and Research
- Strategic Narrative and Framework Development
- Logo and Visual Identity Development
- Strategic Presentation and Pitch Deck Development
Through deep collaboration and guided exploration, we will get you everything you need to move your brand forward and fully bring it to life.
Brand Architecture
We collaborate with you to help cohere your brands, products, and services into a central brand strategy for how you go to market today while incorporating organic growth and future acquisition strategy. We organize your current brands and offerings — consolidating and prioritizing as needed — to allow them to live together in a cohesive environment that aligns with your current and future market growth opportunities.
In this exercise, we present your brand’s possible architecture paths, including the advantages and disadvantages of each, and work with you to choose the most viable living brand architecture for your organization. We conclude this exercise with an open dialogue on the materials needed to execute and achieve future growth opportunities.