Updating the Identity of a Fiber Optic Components Brand for Enhanced Market Presence
Innofiber (formerly Fiberoptic Components) needed to update its go-to-market strategy as the company expanded its focus from industrial to medical and analytical applications. The existing name, messaging, and identity no longer aligned with its offerings. They aimed to address this misalignment and effectively communicate their expertise in custom fiber optic solutions to engineers and physicists.
Combining findings from research and stakeholder interviews, CSBG partnered with leadership to refine the company’s positioning as a trusted partner in developing innovative fiber optic solutions. Innovation emerged as a key theme, leading to the name changing from Fiberoptic Components to Innofiber. In addition to the new name, we helped launch an updated website and a new logo that reflected the advanced, modern solutions the company provides while showcasing the reach of their applications across medical, analytical instruments, industrial, aerospace, and defense.
With an updated messaging framework, brand identity, and new website, Innofiber more effectively communicated its value proposition to target audiences. Their rebranding aligned with accelerating demand for their technology in large markets poised for strong growth.