The strategy said: don’t rebrand. Build above it.
CS Brand Group recommended the creation of 42 North Dental as a new brand to sit above Gentle Dental, cohering multiple brands under a Dental Support Organization (DSO).
Building the brand architecture for a national ENT roll-up
CS Brand Group helped create a new name, logo, messaging framework, and strategy for how to position the company as the most respected Ear, Nose & Throat (ENT) group in the country.