Work
Sector-Spanning Work
Since 2007, our focus on lower- and middle-market private equity funds and their portfolio companies allows us to build and evolve brands that enable growth, attract acquisitions, and create value to investors, platforms, and customers. This experience spans multiple verticals, and we know how to communicate specific subject matter — no matter how complex.
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CSBG worked with leadership to create a new name for the brand (CoolSys), along with a new mark and a revamped mission, vision statement, and organizational core competencies.
CSBG helped develop Truvant’s story of tomorrow across all marketing channels and launch communications to reach a broad audience.
Through deep collaboration CSBG succeeded in building a brand that represents a nationally dominant company that supports the future of how America fuels or powers up its cars.