When your brand is working against your acquisitions
CSBG worked with leadership to create a new name for the brand (CoolSys), along with a new mark and a revamped mission, vision statement, and organizational core competencies.
Integrating a global packaging platform across markets, teams, and audiences
CSBG helped develop Truvant’s story of tomorrow across all marketing channels and launch communications to reach a broad audience.
Unifying legacy businesses under a platform brand built for what’s next
Through deep collaboration CSBG succeeded in building a brand that represents a nationally dominant company that supports the future of how America fuels or powers up its cars.