UPDATING THE BRAND IDENTITY OF A LEADING CHEMICAL MANUFACTURER
Background
With recent acquisitions, Gabriel needed to evolve their messaging framework and website presentation to showcase their enhanced position in the marketplace. As a premier, industry-leading specialty chemical manufacturer, Gabriel was looking to build on their history of innovation and expertise. They turned to CS Brand Group for help creating a strategic branding platform that connected with target audiences, positioned the company for growth, and integrated their recent acquisitions. This included a redesigned website and scalable support for other marketing and brand tasks.
Scope/Output
Brand Development
- Market Research
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Web Development
- Lead Generation
- Transaction Communications
Challenges
- Evolving messaging and brand identity to better capture an enhanced position in the marketplace
- Migrating and creating content to integrate products
- Targeting customers who were consumer focused and brand aware
Solutions
- Leveraged customer and employee focus group data and market research to build an evolved messaging framework for the brand
- Transformed the brand identity to better represent the company’s strength in the marketplace
- Redesigned website and created content to integrate products
- Provided scalable support for other marketing and branding tasks as required
What Happened Next
With an updated brand identity and revamped messaging, Gabriel continued to grow, make acquisitions, and was eventually sold to a strategic buyer.
