LEVERAGING FINANCIAL EXPERTISE TO CRAFT PRECISE MESSAGING
Background
Hamlin Capital Advisors needed a website that better aligned with their unique service offering. As a provider of customized financing solutions for healthcare and assisted living institutions, they were looking for a partner who understood the dynamics of debt transactions. Our deep experience in finance allowed us to craft messaging across marketing channels that supported the thoughtful, innovative, and carefully conceived solutions provided by Hamlin.
Scope/Output
Brand Development
- Market Research
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Web Development
- Video Production
Challenges
- Navigating a complex, multifaceted organization with a strong parent brand
- Understanding the unique challenges that come with providing access to customized financing solutions for healthcare and assisted living institutions and advising throughout the financing process
- Updating the look and feel of the website while still maintaining the distinguished and careful approach established by the brand
Solutions
- Conducted extensive interviews with leadership to extract the necessary information to tell the story of the brand
- Leveraged our expertise in private equity to establish exact messaging and convey the focused niche of their financial offering
- Carefully aligned the website with the existing mark and design philosophy of the organization to honor the legacy of the brand
- Created video that captured the story of the organization and gave it a human and emotional context
