LEVERAGING MANUFACTURING EXPERTISE TO BUILD A BETTER TECHNOLOGY BRAND
Background
Intelligent Manufacturing Solutions (IMS) approached CS Brand Group as part of their aggressive growth plan, on the heels of a new majority investment. Our deep experience in manufacturing, technology, and SMB businesses enabled us to tell their story of a leading provider of Printed Circuit Board Assembly (PCBA) rapid prototyping and on-demand manufacturing. What started as a website transformation organically grew to include brand identity work and a new tagline, logo, and messaging strategy.
Scope/Output
Brand Development
- Market Research
- Brand Identity & Positioning
- Brand Architecture
Creative Services
- Web Development
- Lead Generation
- Transaction Communications
Challenges
- Identifying go to market pillars
- Navigating the nuances of a small business and understanding their audience, sales processes, and where they add value
- Updating the visual identity to reflect modern best practices
- Positioning the brand to differentiate it from competitors within the PCBA and EMS space
Solutions
- Engaged in extensive discovery process with leadership team to help build the story of why IMS has been successful and how they will continue that success
- Leveraged our knowledge of manufacturing and technology to evolve the logo, tagline, and messaging strategy
- Created a new website that totally revamped the visual and verbal identity to better position and differentiate the brand
